The Bump Crusher, Bump Stopper’s Mascot Introduced for the 2017 NPC West Coast Bodybuilding and Bikini Model Annual Competition.
Bump Stopper Brand Mascot
The Bump Crusher
The Bump Crusher was our way to approach a new market niche for High Time – Bump Stopper. They were participating in the 2017 NPC West Coast Bodybuilding and Bikini Model Annual Competition and needed a way to maximize the impact of the investment.
The Bump Crusher was the perfect conduit to engage the audience in the event, allowing us to take and share pictures of the event goers and share them on Instagram, capturing their data for further use. During the two-day event, Bump Stopper gained over 2,000 followers on Twitter and more than 200 on Instagram.
SubCity Miami – Blindfolded Sub
Sub City Miami, a Sub Shop in sunny Miami, Florida, needed to differentiate itself from the competition. We created a series of videos that highlighted the skills of their employees and communicated the long history of the business in the community. The campaign ran exclusively on Social Media – Instagram & Facebook – with paid advertising. As a result of the “Blindfolded Sub” campaign, there was an increase in sales and brand recognition.